If you’re like most Colorado homeowners, you know and trust Brita for their pitchers on Denver kitchen counters. What many folks don’t realize is that Brita also makes Brita Pro—an advanced line of whole-home and under-sink systems built for bigger water challenges. And this isn’t new for us: Aqua Serve has a long-standing, established relationship as Colorado’s authorized Brita Pro dealer. Pitchers are great for a few cups; Brita Pro goes far beyond, filtering every drop coming into your home and targeting tough contaminants like chlorine/chloramine, PFAS, lead, iron, and nitrate. These are professionally sized and installed systems (not DIY), tailored to Colorado water. With our region’s hard water, spring runoff minerals, and chlorine taste, upgrading beyond a pitcher can make a real difference. Ready to see what’s in your water? Schedule a free water test and a local install plan with Aqua Serve.
The Brita Brand You Know vs. The Brita Pro You Don’t
Quick Summary for Colorado Homeowners: Most people only know Brita pitchers, but Brita Pro offers whole-home systems that filter all your water, not just what you drink.
Let’s be honest, when someone says “Brita,” you probably picture that familiar pitcher with the blue filter cartridge. Maybe you’ve been refilling it for years, waiting for that slow drip-drip-drip to fill your glass. It’s a solid start, but it’s basically the training wheels of water filtration.
Brita Pro represents the company’s professional-grade division, designed for serious water treatment. While your pitcher handles maybe 10 cups of water per filter replacement, Brita Pro systems process thousands of gallons before needing attention. The technology is fundamentally different too, instead of basic activated carbon, Brita Pro systems use advanced multi-stage filtration tailored to your specific water chemistry.
Think of it this way: if Brita pitchers are like having a small emergency flashlight, Brita Pro is like installing a whole-house generator. Both serve a purpose, but one is clearly built for bigger challenges.
Why Colorado Homeowners Need More Than a Pitcher
Key Takeaway: Colorado’s unique water challenges, from mountain runoff to hard water to municipal chemicals, require comprehensive solutions that pitchers simply can’t provide.
Colorado’s water story is complicated. Our municipal water starts as pristine mountain snow, but by the time it reaches your tap, it’s picked up minerals, been treated with chlorine or chloramine, and potentially passed through aging infrastructure. Denver Water does an excellent job meeting federal safety standards, but “safe” doesn’t always mean “ideal” for your home or health.
Consider what your Brita pitcher isn’t handling:
Hard Water Damage: Colorado has some of the hardest water in the nation. That white buildup on your showerhead? It’s also coating your water heater coils, reducing efficiency by up to 25%. Your pitcher doesn’t touch this problem.
Chlorine and Chloramine: While these chemicals keep municipal water safe, they can dry out your skin and hair during showers. They also create unpleasant tastes and odors that a small pitcher filter struggles to eliminate from your entire water supply.
PFAS Concerns: These “forever chemicals” require specialized filtration technology that most basic filters can’t handle. Recent reports have detected PFAS in various Colorado water sources, making comprehensive filtration more important than ever.
Appliance Protection: Your dishwasher, washing machine, and water heater weren’t designed to handle Colorado’s mineral-heavy water long-term. Whole-home filtration extends appliance life significantly.
A pitcher might improve the taste of your drinking water, but it leaves the other 95% of your home’s water untreated. That’s where Brita Pro systems make the difference.
Brita Pro Systems Available Through Aqua Serve
Quick Summary for Colorado Homeowners: Aqua Serve offers multiple Brita Pro systems, currently at promotional pricing, with professional installation and customized filtration for your specific water quality needs.
As Colorado’s authorized Brita Pro dealer, Aqua Serve offers several system types designed for different household needs and water quality challenges. Here’s a quick look at Brita Pro’s home product lineup (most people don’t realize Brita makes these whole-home solutions):
- Whole-home filtration series:
- Carbon Platinum Series (reduces chlorine taste and odor)
- Catalytic Carbon Platinum Series (targets chloramine)
- Particulate Platinum Series (sediment and particulates)
- Neutralizer Carbon Platinum Series (raises pH to protect plumbing)
- Iron Platinum Series (iron and manganese)
- Nitrate Platinum Series (high-flow nitrate reduction)
- Water softeners (standard, catalytic carbon softener, and iron softener options)
- Under-sink Reverse Osmosis drinking water system
For full product details, see the official Brita Pro product page: https://britapro.com/water-filtration/
Whole-House Filtration Systems
These comprehensive systems treat all water entering your home. Current promotional pricing starts at $698 installed (reduced from $798), including professional installation and a free water test to determine your specific filtration needs.
The whole-house systems are certified to remove 99.7% of waterborne lead at flow rates up to 8 gallons per minute, meaning you get filtered water even during peak usage times like morning showers.
Under-Sink Systems
For homeowners who want premium drinking water without whole-house investment, Brita Pro under-sink systems offer point-of-use filtration with much higher capacity than traditional pitchers.
Custom Combination Systems
Colorado’s diverse water conditions often require multiple treatment approaches. Aqua Serve can combine Brita Pro filtration with water softening or reverse osmosis for comprehensive water treatment.
Advanced Contaminant Removal
Depending on your water test results, Brita Pro systems can be configured to address:
- PFAS and pharmaceutical compounds using premium activated carbon
- Microbiological contaminants including viruses, cysts, and bacteria
- Iron removal for metallic taste concerns
- Nitrate removal using advanced platinum technology
- pH adjustment to protect fixtures and appliances
Professional Installation and Testing Make the Difference
Key Takeaway: Unlike DIY filters, Brita Pro systems include EPA-certified lab testing before and after installation, ensuring your investment actually works.
Here’s what separates Brita Pro from store-bought filters: the testing and verification process. Aqua Serve conducts independent, EPA-certified lab analysis of your water both before and after system installation. This isn’t a sales gimmick, it’s documented proof that your filtration system is performing as designed.
The installation process starts with a comprehensive water analysis at your home. Our licensed technicians test for over 100 potential contaminants, including PFAS, heavy metals, bacteria, and chemical compounds. Based on these results, we design a custom filtration solution for your specific water chemistry.
Professional installation ensures proper system sizing, optimal placement, and compliance with local plumbing codes. In Colorado’s variable climate, proper installation also means protecting your system from freezing and ensuring adequate drainage, details that matter for long-term performance.
The follow-up testing verifies that your investment is working. You’ll receive detailed before-and-after lab reports showing exactly what contaminants were removed and to what levels. This documentation is particularly valuable for homeowners with private wells or those in areas with known water quality concerns.
Real Benefits for Colorado Homes
Quick Summary for Colorado Homeowners: Brita Pro systems protect appliances, improve water quality throughout your home, and often pay for themselves through reduced maintenance and bottled water costs.
Colorado homeowners who upgrade to Brita Pro systems typically notice several immediate improvements:
Appliance Protection: Hard water reduces water heater efficiency by up to 25% and can shorten appliance life by years. Whole-home filtration protects these investments while reducing energy costs.
Skin and Hair Health: Removing chlorine, chloramine, and excess minerals from shower water can significantly improve skin dryness and hair texture, especially important in Colorado’s already-dry climate.
Taste and Odor Improvement: Professional-grade filtration eliminates the chemical tastes and odors that make Denver tap water less appealing, without the constant pitcher refilling.
Environmental Impact: A single Brita Pro system can eliminate thousands of plastic bottles annually, reducing waste while providing superior water quality.
Peace of Mind: Independent lab verification means you know exactly what’s in your water and what’s being removed, something no pitcher filter can provide.
Frequently Asked Questions
How do I know if I need a whole-house system versus just an under-sink filter in Denver?
It depends on your specific water quality issues and household needs. If you’re primarily concerned with drinking water taste, an under-sink system might suffice. However, if you’re dealing with hard water damage to appliances, skin/hair issues from chlorinated shower water, or whole-home contamination concerns, a complete system makes more sense. Our free water test helps determine the best approach for your situation.
What’s the difference between Brita Pro and other whole-house water filters?
Brita Pro systems are system-level certified by IAPMO R&T, meaning the entire integrated system is tested and certified, not just individual components. The company also provides independent EPA-certified lab testing before and after installation, which most other manufacturers don’t offer. Additionally, Brita Pro systems are uniquely customized based on your specific water test results rather than using a one-size-fits-all approach.
Can I install a Brita Pro system in a Denver-area condo or townhome?
Yes, but installation requirements vary depending on your building’s plumbing configuration and HOA regulations. Under-sink systems are typically easier to install in condos, while whole-house systems may require coordination with building management. Our technicians can assess your specific situation and recommend the best approach.
How often do Brita Pro filters need to be changed with Colorado’s hard water?
Filter lifespan depends on your water quality and usage, but most Brita Pro systems are designed for 6-12 month replacement intervals even with hard water. The systems include monitoring technology that alerts you when replacement is needed based on actual performance rather than arbitrary time periods. Professional maintenance ensures optimal performance and longevity.
Does Aqua Serve test for PFAS and radon in Colorado homes?
Yes, our comprehensive water testing includes PFAS analysis and can test for radon upon request. These are particularly important in Colorado given recent PFAS detections in various water sources and naturally occurring radon in some groundwater. Brita Pro systems can be configured with specialized filtration media to address these specific contaminants when detected.
Ready to discover what Brita Pro can do for your Colorado home? Schedule a free water consultation with Aqua Serve to learn more about our current promotional pricing and find the right system for your family’s needs. As Colorado’s authorized Brita Pro dealer, we’re here to help you move beyond the pitcher to comprehensive water protection for your entire home.
Last updated: December 2024
